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Lead Stories: Thursday, August 28, 2008

London Marathon to Announce New Title Sponsor

Posted May 12th, 2008 at 2:24 PM by David Monti

Section: News & Results

Beginning in the spring of 2010, it won’t be called the “Flora London Marathon” any longer. But what will be the new name?

Journalists have been asked to assemble at the Tower Hotel on St. Katharine Way in London on Friday, May 16, to find out which company will be the London Marathon’s new title sponsor.

Race Results Weekly (RRW) spoke on background to a high-ranking London Marathon official on the day of the Boston Marathon who said that the London event had been pitched by five well-heeled sponsors all vying for the privilege of bankrolling the world’s top spring marathon.

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