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Lead Stories: Tuesday, October 14, 2008

London Marathon Signs with Virgin Group

Posted May 16th, 2008 at 9:30 AM by David Monti

Section: News & Results, Marathons

Margarine and skimmed milk are out and airplanes and financial services are in, at least at the London Marathon.

Beginning in 2010 Virgin Group, the diversified conglomerate founded by Sir Richard Branson, will be the title sponsor of the London Marathon, led by their Virgin Money financial services division.

“I’m delighted that Virgin will be sponsoring the London Marathon,” Branson said through a media release. It’s an epic and inspirational event and raises a fantastic amount of money for great causes. It’s the single biggest fundraising day on the planet and we want to make it even bigger, our aim is to help runners smash the £1/4 billion in five years.”
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