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Lead Stories: Sunday, October 12, 2008

Felix and Gay finalists for 2007 Athlete of the Year

Posted December 5th, 2007 at 6:00 PM by Martin Kennedy

Section: News & Results, Track & Field

2007 Jesse Owens Award winners Allyson Felix and Tyson Gay are finalists for the 2007 United States Sports Academy Athlete of the Year presented by USATODAY.com and MSNBC.com. Last year, the ballot attracted nearly half a million votes from around the globe.

Votes will be collected online from November 30- December 24. The ballot will be located on a website hosted by the Academy, which is currently available through a direct link from the USA Track & Field website at www.usatf.org.

At just 21 years old, Felix became the second woman in history to win three gold medals at a single World Outdoor Championships with her triumphs in Osaka, Japan. She first won the 200m in a personal-best 21.81 seconds. It was the fastest time by a woman since 1999 and was the largest margin of victory in World Outdoor history (.53).
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Gatorade and Tiger Woods Join Forces to Develop a Signature Line of Sports Performance Beverages

Posted October 17th, 2007 at 9:00 AM by Martin Kennedy

Section: News & Results, Nutrition, Hydration, Supplements

The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger- inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” said Woods. “Gatorade is a winning brand with a proven formula and the science to back it up. That’s why I wanted to partner with them. I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008. The subline charters new territory for Gatorade, as it marks the first-ever licensing deal for the $5 Billion brand (US) and Tiger Woods’ first-ever endorsed sports beverage.
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