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Gatorade and Tiger Woods Join Forces to Develop a Signature Line of Sports Performance Beverages
Posted October 17th, 2007 at 9:00 AM by Martin Kennedy
Section: News & Results, Nutrition, Hydration, Supplements
The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger- inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed.
“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” said Woods. “Gatorade is a winning brand with a proven formula and the science to back it up. That’s why I wanted to partner with them. I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”
The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008. The subline charters new territory for Gatorade, as it marks the first-ever licensing deal for the $5 Billion brand (US) and Tiger Woods’ first-ever endorsed sports beverage.
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Impact of extreme weather conditions on marathon running performances
Posted May 23rd, 2007 at 1:00 PM by Megan Hueter
Section: Running & Training, Injury & Rehab, Training Tips
In general, marathon races are among the most physiologically demanding endurance events in the world with runners competing for a distance of 42 kilometers (26.2 miles). (3,6) Competitive marathon runners often maintain a pace equaling 70-90% of their VO2max (max output) for over two hours. (6) Both biological and environmental factors affect the thermoregulatory balance in marathon runners.
Marathon races are considered mass participation events, and heat injuries occur in less extreme conditions. When running in closer proximity to other runners, it has been reported that the physiological heat stress is three times more straining on the body compared to someone running solo in identical weather conditions. (6) As mentioned earlier biological and environmental factors play a role in maintaining thermoregulatory balance in marathon runners. Biological factors such as dehydration, metabolic rate and gender limit thermoregulatory control. (3)
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Who had the more impressive Boston Marathon debut?
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On March 10, 2010
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