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Quick is Deadly:
Nike campaign introduces
new ZOOM footwear
Posted August 7th, 2007 at 8:00 AM by Martin Kennedy
Section: News & Results, Gear & Apparel, Running Shoes, Track & Field
Today, Nike introduces the “Quick is Deadly” integrated marketing campaign for the Nike ZOOM footwear line, including print, broadcast, and digital advertising and public relations applications, while featuring LaDainian Tomlinson, Steve Nash, Asafa Powell and more.
The Nike ZOOM footwear line, bearing the tag “quick is deadly” is designed for athletes who demand a lower and more responsive cushioning system for that quick feel. Many of Nike’s quickest athletes who are currently using the Nike ZOOM footwear in their training regimen are featured in the campaign. Football player LaDainian Tomlinson, basketball player Steve Nash, runner Lauren Fleshman and Olympic sprinters Asafa Powell and Sanya Richards all appear in individual print ads developed by advertising agency Wieden+Kenned Portland.
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