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Lead Stories: Sunday, September 7, 2008

Gatorade and Tiger Woods Join Forces to Develop a Signature Line of Sports Performance Beverages

Posted October 17th, 2007 at 9:00 AM by Martin Kennedy

Section: News & Results, Nutrition, Hydration, Supplements

The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger- inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” said Woods. “Gatorade is a winning brand with a proven formula and the science to back it up. That’s why I wanted to partner with them. I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008. The subline charters new territory for Gatorade, as it marks the first-ever licensing deal for the $5 Billion brand (US) and Tiger Woods’ first-ever endorsed sports beverage.
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