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Lead Stories: Sunday, November 23, 2008

Barix Exstreamer 100 Delivers “SneakerRadio” in New Balance Retail Stores

Posted September 14th, 2007 at 8:55 AM by Martha Jones

Section: News & Results, Gear & Apparel, Running Shoes, Gadgets & Acces., Miscellaneous

Barix AG, a pioneer in IP-based audio, intercom and monitoring, announces that SneakerRadio of Wilmington, Delaware, has standardized on Barix IP audio decoders to make its IP in-store media program available in New Balance retail outlets throughout the U.S. The SneakerRadio project is the latest in a series of in-store media wins for Barix in the U.S. and internationally, as the cost-efficiency and reliability of IP for in-store audio delivery receives more attention. Barix will exhibit its in-store media platform technology at the In-Store Marketing Media show in Chicago (September 26-27, Booth #351), and the NAB Radio show in Charlotte, North Carolina (Charlotte Convention Center, September 26-28, Booth #113).

SneakerRadio is an in-store radio station featuring promotional advertising messages custom made for New Balance retail stores. Store owners who purchase the program receive a self-install kit in the mail featuring a Barix Exstreamer 100 IP audio decoder. The Barix device uses the store’s existing Internet connection to receive and decode the audio, and connects to a standard audio amplifier, or PA speaker system for playback. The result for retailers and customers is a real-time streaming solution that sounds like a live radio station at the playback location and doesn’t require much overhead or maintenance.
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