TheFinalSprint.com, TFS Media Network and I would like to applaud Brooks on their commitment to environmental sustainability and for the innovation, as described below, of a new biodegradable midsole in running shoes.
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Brooks Sports, Inc., a leading performance running company, today introduced from its sales meeting BioMoGo, the world’s first biodegradable midsole.
Blazing a new trail in the athletic industry by offering runners more environmentally friendly footwear, Brooks designed its new BioMoGo midsole to biodegrade 50 times faster than conventional athletic shoes.
BioMoGo midsoles include a non-toxic, natural additive that exponentially increases the rate of biodegradation by encouraging anaerobic microbes to biodegrade nutrients into reusable byproducts. While Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in an enclosed landfill, extensive tests have proven that BioMoGo can biodegrade in roughly 20 years when placed in the same environment. By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
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Price has long been associated with quality when it comes to consumer goods. However, for all those athletes out there pinching pennies to save up for a decent pair of running shoes, good news is afoot.
According to an article published in the British Journal of Sports Medicine, cheap and moderately priced shoes are just as good - and sometimes better than - pricey ones when comparing cushioning impact and general comfort.
Read the rest of this entry at our partner site: HesFit.com
Nike today announced the opening of its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves, for their friends, and even to be purchased by others around the world.
The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NIKEiD.
Pilot NIKEiD Studios have opened in Paris, France and Osaka, Japan with New York being the first comprehensive space which will be followed by Niketown London in November.
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Nike today unveiled the Nike Air Native N7, a unique athletic performance shoe designed specifically for Native Americans. The Nike Air Native N7 is the result of nearly two years of collaborative research, development and fit testing in partnership with the Native American community. This first-of-a-kind performance shoe is built on a new and unique last created to address the specific fit and width requirements for the Native American foot. The result is a true Native fitting, performance product.
The Nike Air Native N7 shoe marks another milestone in Nike’s long-standing commitment to Native American communities. Profits from the sale of the Nike Air Native N7 will support “Let Me Play” programs on Native American lands that leverage sport to promote an active and healthy lifestyle.
The Nike Air Native N7 shoe also embraces Nike’s Considered design ethos, where details in the development and design of the shoe are geared to deliver sustainable innovation and reduce waste, without compromising product performance. The Considered design ethos also honors the traditional Native American Seventh Generation philosophy, an approach that respects the impact of decisions made today on seven generations. The shoe’s design draws inspiration directly from Native American culture.
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Have an extra or old pair of shoes lying around?
Want to support a worthy cause and do something to better the lives of those who need your help the most?
If so, then please consider joining 2007 World XC Champion Lornah Kiplagat, female running pioneer Kathrine Switzer, actor Anthony Edwards, two-time London Marathon winner Martin Lel, supermodel runner Kim Alexis and a host of other running icons and celebrities in supporting the Shoe4Africa Foundation; a non-profit organization committed to supporting programs, individuals, and events that create opportunity, enhance self-esteem, and increase health awareness in East Africa.
For more information and to make a contribution, check out the following video and please visit: www.shoe4africa.org
Product: New Balance 755
Price: $85.00
Shoe Type: Neutral / Neutral Cushioning
Fit: True to size
Weight: 11.1 oz (Men), 9.0 oz (Women)
Pronation Factor: Neutral to Slight Over-Pronation
Best for: Runners with a medium to large build and medium to high arches
As the newest update to New Balance’s 750 series, the 755 remains committed to delivering lightweight cushioning for neutral runners. Our reviewers logged serious mileage with this model and reported positive results throughout nearly every stage of the evaluating process.
Almost an ounce lighter than its predecessor, the 755 boasts a significant weight reduction without sacrificing support or cushioning. Ample and evenly distributed shock absorption made these shoes an instant hit with wear-testers who noted a flexible and smooth overall ride.
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Al Gore’s “An Inconvenient Truth” was a powerful and enlightening documentary. While viewing it in the theater last year, I was inspired by the tips that rolled during the ending credits on how to take action and make a positive environmental impact. As the movie’s website phrases it:
“You have the power to make a difference. Small changes to your daily routine can add up to big changes in helping to stop global warming.”
This statement both challenged and motivated me. Changes need to come from both the top-down and the bottom-up. It’s not just national and state governments’ responsibility to fix problems, but also my own! Personal responsibility is a powerful concept in the workplace, in our relationships, and yes, in the environment.
While there are many methods for making a positive difference in the environment through day-to-day living, my “running-centric” view of life leads me to relate everything to running. So I pondered the question, what can I do as a runner to aid the environment in which I live and play? Below are some of the ideas I came up with …
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Kenenisa Bekele willing to compete in Mombasa — IAAF
More Bang for More Bucks (Spring Shoe Guide) — Running Times
Sports officials debate removing marijuana from ban — CBC.ca
The Phenomenon That Was Jesse Owens — Runners World
Coverage: ‘07 NCAA D-I Indoor Championships — TrackShark.com
A fresh perspective on recovery runs — Active.com
Interview with Jason Lehmkuhle — MensRacing.com
How to Grow a Super-Athlete — New York Times
6 secrets of running w/ a slower partner — JustYourAverageJoggler.com
Pilates gives the gain without the pain — ThatsFit.com
Today’s podcast features an exclusive interview with Jim Bigguns, one of the two MBA students who invented the highly anticipated “STRIDEKICK”. The Stridekick will allow runners to accurately and inexpensively track the mileage on their shoes and alert them when it’s time to consider replacing them.
Download the podcast to learn how the Stridekick will work, how the concept was formulated, when it will be available to the public and why it can benefit runners by preventing injuries.
Listen In
[MP3] Direct Download (Right click, select “save as”).
[RSS] Add The Final Sprint Podcast RSS feed to your RSS reader to have the show delivered to youHost: Adam Jacobs
Guest: Jim Biggins
Producer: Greg Cherniet
Music: Ryan Ahlwardt & Darnell Perkins
File size: 9.25MB
Length: 00:13:28
Interested in featuring The Final Sprint Podcast on your site, blog or My Space page? Click here to learn how!
I had the opportunity to interview Daniel Talbott, inventor and owner of Velocy footwear.
Velocy, a new manufacturer of running shoes, is attempting to revolutionize the industry with their “Forward Gravity” technology. Daniel and his team used this technology to develop running shoes that focus on the forefoot; unlike traditional models that concentrate on the heel.
Download the podcast to hear Daniel explain how Velocy’s radically different and innovative design can improve your performance, help prevent injuries and enable you to Move with Gravity!
Listen In
[MP3] Direct Download (Right click, select save as).
[RSS] Add The Final Sprint Podcast RSS feed to your RSS reader to have the show delivered to youHost: Adam Jacobs
Guest: Daniel Talbott
Producer: Greg Cherniet
Music: Ryan Ahlwardt & Darnell Perkins
File size: 8.74MB
Length: 00:12:43
Interested in featuring The Final Sprint Podcast on your site, blog or My Space page? Click here to learn how!
Excited about the new Nike+iPod alliance - but unwilling to part with your favorite pair of non-Nike shoes? Fear not - because Marware has come to the rescue with their Sportsuit Sensor +
Product: Marware Sportsuit Sensor +
Price: $9.99
Rating: Excellent 8.55/10.0
Pros: Securely protects Nike+ iPod wireless sensor, durable, lightweight and inexpensive
Cons: Not waterproof
Overall: Marware’s Sportsuit […]
Lance Armstrong has already won the Tour de France (A record setting seven times in a row), beat testicular cancer, raised millions of dollars for cancer research and started a fashion craze with his “LIVESTRONG” bracelets.
So after all that - what is good ol’ Lance doing to enjoy his well deserved retirement? […]
Reebok’s exponential growth and strong emergence in the running market is hard to miss. Their advertisements are everywhere - their shoe line has exploded - and their apparel can hold its own against Nike, New Balance, Under Armour and even Brooks.
For all you skeptics out there - guess which shoe was just designated as […]
The time has finally arrived . . . Marware’s Sportsuit Sensor+ for the iPod nano are being released on Thursday, August 31st.
For all of us who refuse to give up on our favorite non-Nike running shoes, this case will now make the Nike sensor compatible. Forget about those old fashioned pedometers or […]
So you love to exercise and want to pick up on that Nike + iPod trend, right? What if you don’t have the right kind of shoes that fit the Nike sensor? Fear no longer because Marware has just launched a case that will allow you to strap on the same old sensor […]
Nike recently introduced a new line of gear, shoes and apparel called Nike+ [see our article Nike + Apple = Tune Your Run for more information]. To coincide with this great advancement, Apple has added a new section to the iTunes Music Store with several offerings designed to enhance the Nike + iPod experience. […]
Time to buy a new pair of shoes? Don’t worry - The Final Sprint has all the info you need to help you find that perfect running shoe. All you need to do is the simple water test described below, read Blake’s awesome article entitled “When the shoe fits … wear it!” and […]
There’s nothing like a fresh new pair of shoes, but how often do you need to get new ones? Replacing your running shoes depends largely on a number of factors; including weight, height, the surface you are running on, your running style, the type of shoe you are wearing, etc. Typically a shoe is […]
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