Lead Stories: Friday, July 4, 2008
Posted June 12th, 2008 at 8:30 AM by David Monti
A front page story in yesterday’s New York Times profiled Asics’s master shoe craftsman, Hitoshi Mimura, and his quest to make the perfect racing shoes for some of the world’s top marathoners. You can read the story, by my colleague Jeré Longman here:
http://www.nytimes.com/2008/06/11/sports/olympics/11shoes.html?_r=1&scp=1&sq=Asics&st=nyt&oref=slogin
Posted February 10th, 2008 at 1:15 PM by Jimmie R. Markham

Interview With Wariner’s New Coach Michael Ford
Dr. Track has an interview with Baylor Associate Track and Field coach Michael Ford, Jeremy Wariner’s new Coach. Wariner recently split with long-time coach Clyde Hart after a contract dispute.
Read more at: [Dr. Track]
Specialty Running Stores Face Stiff Competition
An article in the New York Times discusses the stiff competition specialty running stores are facing from big competition including chain storesm online and mail-order stores.
Read more at: [NY Times]
New World Record for Susanna Kallur
Swedish hurdler set a new indoor world record in the 60m hurdles at the Karlsruhe BW Meeting, an IAAF Indoor Permit meeting. She beat Ludmila Engquist’s record of 7.69 by 1/100th of a second.
Read more at: [IAAF]
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Posted November 15th, 2007 at 9:45 PM by Adam Jacobs
TheFinalSprint.com, TFS Media Network and I would like to applaud Brooks on their commitment to environmental sustainability and for the innovation, as described below, of a new biodegradable midsole in running shoes.
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Brooks Sports, Inc., a leading performance running company, today introduced from its sales meeting BioMoGo, the world’s first biodegradable midsole.
Blazing a new trail in the athletic industry by offering runners more environmentally friendly footwear, Brooks designed its new BioMoGo midsole to biodegrade 50 times faster than conventional athletic shoes.
BioMoGo midsoles include a non-toxic, natural additive that exponentially increases the rate of biodegradation by encouraging anaerobic microbes to biodegrade nutrients into reusable byproducts. While Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in an enclosed landfill, extensive tests have proven that BioMoGo can biodegrade in roughly 20 years when placed in the same environment. By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
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Posted November 2nd, 2007 at 1:21 PM by Martin Kennedy
Spira Footwear, the controversial shoe company, scored a major victory at the 30th annual Detroit Free Press Marathon, as the top five male and the top two female winners all competed in Spira shoes.
Christopher Kiprotich of Kenya was the men’s overall winner, finishing the 26.2 mile course in 2:15:15. Countrymen Hillary Lelei, the 2003 winner, came in second with a time of 2:18:1. Henry Githuka finished third in 2:21:52, followed by Dmitry Sivou of Belarus with a time of 2:22:25. Jaroslaw Chichoki of Poland received fifth place in 2:23:22.
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Posted October 26th, 2007 at 8:50 AM by Lisa Cieplechowicz
Price has long been associated with quality when it comes to consumer goods. However, for all those athletes out there pinching pennies to save up for a decent pair of running shoes, good news is afoot.
According to an article published in the British Journal of Sports Medicine, cheap and moderately priced shoes are just as good - and sometimes better than - pricey ones when comparing cushioning impact and general comfort.
Read the rest of this entry at our partner site: HesFit.com
Posted October 5th, 2007 at 8:45 AM by Martha Jones
Nike today announced the opening of its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves, for their friends, and even to be purchased by others around the world.
The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NIKEiD.
Pilot NIKEiD Studios have opened in Paris, France and Osaka, Japan with New York being the first comprehensive space which will be followed by Niketown London in November.
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Posted October 2nd, 2007 at 9:30 AM by Mickey Katz
ASICS Corporation chairman Kihachiro Onitsuka died on Saturday September 29 of heart failure in a hospital in Kobe, Japan. He was 89.
Mr. Onitsuka was born on May 29, 1918, in Tottori Prefecture in western Japan. Concerned at the sight of the nation’s youth after World War II, he made it his mission to inspire young people and chose the world of sports as a means to fulfill his goal.
In 1949, he started Onitsuka Co. Ltd., the first sports shoe company in Japan. Using many creative ideas, he released epoch-making products.
In 1977, ASICS Corporation was formed through a merger of Onitsuka Co. Ltd, G.T.O. Co., an equipment manufacturer, and Jelenk Co., a sports apparel manufacturer. Mr. Onitsuka became the president and aimed to diversify the business to be more competitive on the global sporting goods market.
In 1992, he became chairman of ASICS Corporation, a position he held until his death. Today ASICS is the fifth largest sports goods manufacturer, making products not only for Olympic Gold medalists, but also ordinary people who do sports to keep up a healthy lifestyle.
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Posted September 27th, 2007 at 10:00 AM by Adam Jacobs
Nike today unveiled the Nike Air Native N7, a unique athletic performance shoe designed specifically for Native Americans. The Nike Air Native N7 is the result of nearly two years of collaborative research, development and fit testing in partnership with the Native American community. This first-of-a-kind performance shoe is built on a new and unique last created to address the specific fit and width requirements for the Native American foot. The result is a true Native fitting, performance product.
The Nike Air Native N7 shoe marks another milestone in Nike’s long-standing commitment to Native American communities. Profits from the sale of the Nike Air Native N7 will support “Let Me Play” programs on Native American lands that leverage sport to promote an active and healthy lifestyle.
The Nike Air Native N7 shoe also embraces Nike’s Considered design ethos, where details in the development and design of the shoe are geared to deliver sustainable innovation and reduce waste, without compromising product performance. The Considered design ethos also honors the traditional Native American Seventh Generation philosophy, an approach that respects the impact of decisions made today on seven generations. The shoe’s design draws inspiration directly from Native American culture.
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Posted September 21st, 2007 at 7:45 AM by Lara Johnson
Need advice? Injured? Confused? Overwhelmed? Bored? ASK LARA!
ASK LARA is a free advice column to help you with all of your running, fitness and nutrition inquiries. To ASK LARA — simply fill out the form at the conclusion of the column.
Q. I am fairly new to running. What is the best brand of running shoes?
~Mike from Portland, ME
A. Every runner’s feet are unique, and thus each pair of feet requires not the best shoe, but the right shoe for his or her feet. Therefore, the real question here is not which brand is the best, but which type of shoe is best. Fortunately, there are many companies that manufacture high quality running shoes that are based on scientific research. All of these companies seem to have their own trademark style, materials, and basis for why they make their shoes the way they do. This is great, since we as runners will fit better in one type of shoe than another. Furthermore, one type of shoe may fit better from one brand than another. Basically, it’s best to keep an open mind about which brand you choose, and an overall focus on finding the right shoe for you.
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Posted September 20th, 2007 at 8:00 AM by Jamal Walker
Why run?
Running carries with it the same benefits of all cardiovascular exercise: it helps reduce stress, strengthens the heart and lungs, reduces risk of certain diseases, increases confidence, brightens your mood, helps you sleep better, gives you more energy, and, in general, provides a better sense of well being. It is also a great way to burn calories.
How many calories do you burn running a mile?
Conventional wisdom says that, for every mile you run, you will burn 100 calories. But other factors play into the equation as well, including your running speed and your body weight. Generally speaking, a 135 pound person will burn about 100 calories per mile. A 200 pound person, running at the same speed, may burn 150. Obviously, the faster you run, the more calories you will burn.
Starting to run
Running can be stressful on your body, particularly on your leg muscles and knees. But you can minimize your risk of injury by following a few, simple tips.
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