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Regional Running Publications Make Agency Change
Posted October 7th, 2008 at 9:46 AM by David Monti
Section: News & Results
In a major shake-up, 18 regional USA running publications have changed their advertising sales agency. Endurance Sports Media Group, Inc., of Bend, Ore., announced today that they are now the agency of record for magazines like New England Runner, Endurance Magazine, Chicago Athlete, and Northwest Runner, amongst others.
According to Endurance Sports Media Group’s director of national sales and marketing, Brook Gardner, 17 of the 18 publications were previously represented by industry stalwart, The Running Network (only Ohio Sports & Fitness was not).
“Print and digital advertising will be part of the scope of our representation,” Gardner said through a press release. “We will represent some of the strongest independent magazines in the running and endurance sports industry, offering access to actively participating athletes who are key targets to the many companies in this growing market segment.”
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