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Lead Stories: Tuesday, December 2, 2008

West Coast Bank to sponsor Portland Marathon

Posted September 14th, 2007 at 12:24 PM by Jeanie Rebb

Section: News & Results, Marathons

West Coast Bank (Nasdaq: WCBO) is the exclusive bank sponsor of the 36th Annual Portland Marathon on October 7, 2007. West Coast Bank employees, as volunteers, will also provide support for runners and walkers in the event, heading up the West Coast Bank Aid Station located near mile 25 of the course.

President and CEO Robert D. Sznewajs said, “The renowned Portland Marathon draws runners from all over the world. West Coast Bank is pleased to support the Portland-Vancouver community for the third consecutive year through our monetary and volunteer support of this exciting event.”

The Portland Marathon has been dubbed the “best organized marathon in North America” by the Ultimate Guide to Marathons and “the marathon to walk in 2006″ by Prevention magazine. Behind its success is founder and organizer Les Smith.
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Barix Exstreamer 100 Delivers “SneakerRadio” in New Balance Retail Stores

Posted September 14th, 2007 at 8:55 AM by Martha Jones

Section: News & Results, Gear & Apparel, Running Shoes, Gadgets & Acces., Miscellaneous

Barix AG, a pioneer in IP-based audio, intercom and monitoring, announces that SneakerRadio of Wilmington, Delaware, has standardized on Barix IP audio decoders to make its IP in-store media program available in New Balance retail outlets throughout the U.S. The SneakerRadio project is the latest in a series of in-store media wins for Barix in the U.S. and internationally, as the cost-efficiency and reliability of IP for in-store audio delivery receives more attention. Barix will exhibit its in-store media platform technology at the In-Store Marketing Media show in Chicago (September 26-27, Booth #351), and the NAB Radio show in Charlotte, North Carolina (Charlotte Convention Center, September 26-28, Booth #113).

SneakerRadio is an in-store radio station featuring promotional advertising messages custom made for New Balance retail stores. Store owners who purchase the program receive a self-install kit in the mail featuring a Barix Exstreamer 100 IP audio decoder. The Barix device uses the store’s existing Internet connection to receive and decode the audio, and connects to a standard audio amplifier, or PA speaker system for playback. The result for retailers and customers is a real-time streaming solution that sounds like a live radio station at the playback location and doesn’t require much overhead or maintenance.
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