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Lead Stories: Saturday, July 19, 2008

Nike Opens New NIKEiD Studio in New York City

Posted October 5th, 2007 at 8:45 AM by Martha Jones

Section: News & Results, Gear & Apparel, Apparel, Running Shoes

Nike today announced the opening of its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves, for their friends, and even to be purchased by others around the world.

The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NIKEiD.

Pilot NIKEiD Studios have opened in Paris, France and Osaka, Japan with New York being the first comprehensive space which will be followed by Niketown London in November.
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