The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger- inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed.
“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” said Woods. “Gatorade is a winning brand with a proven formula and the science to back it up. That’s why I wanted to partner with them. I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”
The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008. The subline charters new territory for Gatorade, as it marks the first-ever licensing deal for the $5 Billion brand (US) and Tiger Woods’ first-ever endorsed sports beverage.
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As more Americans embrace a healthier lifestyle, the popularity of fizzy beverages continues to wane. Industry insiders even predict that the bottled water industry will overtake carbonated soft drinks within the decade.
This news bodes well for flavored, vitamin-enhanced water makers like PepsiCo. In 2006, PepsiCo introduced SoBe Life Water to the market, a naturally flavored lifestyle water chock full of the vitamin B complex, and antioxidant vitamins C and E. According to the National Cancer Institute, antioxidants like vitamins C and E protect cells from the damage inflicted by free radicals. The cancer fighting agents in SoBe Life Water make it worth the $1.39 price tag.
Designed to help you live a healthier life, SoBe Life Water comes in five tasty and refreshing flavors that our testers found enjoyable: Strawberry Kiwi, Pomengranate Cherry, Blackberry Grape, Orange Tangerine, and Passionfruit Citrus.
Read the rest at our partner site: HerActiveLife.com
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