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Lead Stories: Tuesday, July 22, 2008

New Balance Joins Falmouth Road Race As Sponsor

Posted April 7th, 2008 at 6:07 PM by David Monti

Section: News & Results, Road Racing

The 36th annual Falmouth Road Race, scheduled for Sunday, August 10 from Woods Hole to Falmouth, Mass., announced today that New Balance had become their official footwear and apparel sponsor. The sponsorship is part of New Balance’s new marketing campaign, “LOVE/hate. This is the New Balance,” which highlights a runner’s complex love/hate relationship with running.

“New Balance is excited to be involved in the CIGNA Falmouth Road Race, one of the most recognized road races in the country,” said New Balance’s Dan Green, through a media release. “This race is woven into the fabric of summer in New England and it celebrates the spirit of competition and personal achievement.”
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New Balance Collegiate Invitational Begins Today; Manzano Ready to Compete

Posted February 8th, 2008 at 3:00 PM by David Monti

Section: News & Results, Track & Field, College

New York City’s most important collegiate track meet, the New Balance Collegiate Invitational, begins today at the New Balance Track & Field Center at the Armory. It will be the eighth annual edition of this mega-meet which encompasses both high school and university athletes. Teams from over 100 colleges are expected to take part.

The nation’s top middle-distance collegiate runner, Leonel Manzano of the University of Texas, will be opening his 2008 season at this meet, running both the distance medley relay today and the mile tomorrow. “Leo,” as he is known to his friends seemed itchy to get on the fast Armory track again when he spoke to the New York Track Writers luncheon last Monday via telephone from Austin.
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Shobukhova, Baddeley Win Invitational Miles at New Balance Games in NYC

Posted January 21st, 2008 at 11:02 AM by David Monti

Section: News & Results, Track & Field, High School

Both Liliya Shobukhova [Pictured] and Andy Baddeley ran with confidence at the 13th New Balance Games here today at the Armory, winning the invitational miles held during one of the largest and loudest high school indoor track meets anywhere, with some 5000 competitors.

Shobukhova, of Russia, the former world indoor record holder for 3000m, loosely followed the pacemaker, Caryn Gehrke of the Nike Central Park Track Club, preferring to stay a few meters back because none of the rest of the field of 14 runners was with her. She hit the half-way in 2:16.1 with Canadians Hilary Stellingwerff, Carmen Douma-Hussar, and Megan Metcalfe in a group just a few meters back.
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TFS Shoe Review: New Balance MR790 Trail Running Shoes

Posted January 6th, 2008 at 11:00 AM by Paul Petersen

Section: Gear & Apparel, Running Shoes, Product Reviews, Special Features, TFS Reviews

Product: New Balance MR790
Price: $80.00
Shoe Type: Lightweight Trail / Racing
Fit: Half a size small
Weight: 7.9 oz
Pronation Factor: Neutral
Best for: Lighter runners with access to softer surfaces

Many trails near my home in northern Utah are steep, rocky, and foreboding, requiring heavy tank-like trail running shoes that can withstand the punishment of the terrain — and protect my feet as well. Many of these dedicated trail running shoes weigh up to a pound apiece in order to offer high levels of support and protection.

However, there are times in my trail running when I don’t quite need that level of stability and “armor”, but rather, I want speed and agility. In other words, I want a lightweight trail shoe, the trail equivalent to a road racing flat.

Fortunately, New Balance has come through with this wish, with their MR790 model trail shoe. At a feather-light 7.9 ounces, this trail shoe is lighter than my road-racing flats! But how will they perform on a trail?

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Tips for a Toasty
Winter Workout

Posted November 7th, 2007 at 6:06 PM by Courtney Albon

Section: Health & Fitness, Exercise

For the active individual, winter is not an excuse to hibernate - or even cause to move workouts inside - instead, it’s reason to invest in some workout gear that will keep you warm as temperatures dip.

According to geartrends.com, when working out in cold weather you lose heat through the soles of your feet, through the cooler air circulating around you, the evaporation of sweat and the radiation of body heat.

The solution to heat loss? Layers, gloves, hats, socks–anything that will help your body pack in the heat.

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Barix Exstreamer 100 Delivers “SneakerRadio” in New Balance Retail Stores

Posted September 14th, 2007 at 8:55 AM by Martha Jones

Section: News & Results, Gear & Apparel, Running Shoes, Gadgets & Acces., Miscellaneous

Barix AG, a pioneer in IP-based audio, intercom and monitoring, announces that SneakerRadio of Wilmington, Delaware, has standardized on Barix IP audio decoders to make its IP in-store media program available in New Balance retail outlets throughout the U.S. The SneakerRadio project is the latest in a series of in-store media wins for Barix in the U.S. and internationally, as the cost-efficiency and reliability of IP for in-store audio delivery receives more attention. Barix will exhibit its in-store media platform technology at the In-Store Marketing Media show in Chicago (September 26-27, Booth #351), and the NAB Radio show in Charlotte, North Carolina (Charlotte Convention Center, September 26-28, Booth #113).

SneakerRadio is an in-store radio station featuring promotional advertising messages custom made for New Balance retail stores. Store owners who purchase the program receive a self-install kit in the mail featuring a Barix Exstreamer 100 IP audio decoder. The Barix device uses the store’s existing Internet connection to receive and decode the audio, and connects to a standard audio amplifier, or PA speaker system for playback. The result for retailers and customers is a real-time streaming solution that sounds like a live radio station at the playback location and doesn’t require much overhead or maintenance.
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Course record for Nyariki at Moonlight Run

Posted June 2nd, 2007 at 8:50 AM by David Monti

Section: News & Results

Showing no signs of slowing down at 35 years-old, Kenyan Olympian Thomas Nyariki zipped through the streets of New Milford, Conn., last night at the 14th annual New Balance Moonlight Run 5-K in a snappy 13 minutes and 36 seconds, wiping out Patrick Nthiwa’s 2003 course record by 22 seconds.
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TFS Shoe Review:
New Balance 755

Posted May 21st, 2007 at 1:26 PM by Jessica Galvano

Section: Gear & Apparel, Running Shoes, Product Reviews, Special Features, TFS Reviews

Product: New Balance 755
Price: $85.00
Shoe Type: Neutral / Neutral Cushioning
Fit: True to size
Weight: 11.1 oz (Men), 9.0 oz (Women)
Pronation Factor: Neutral to Slight Over-Pronation
Best for: Runners with a medium to large build and medium to high arches

As the newest update to New Balance’s 750 series, the 755 remains committed to delivering lightweight cushioning for neutral runners. Our reviewers logged serious mileage with this model and reported positive results throughout nearly every stage of the evaluating process.

Almost an ounce lighter than its predecessor, the 755 boasts a significant weight reduction without sacrificing support or cushioning. Ample and evenly distributed shock absorption made these shoes an instant hit with wear-testers who noted a flexible and smooth overall ride.
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Support chasingKIMBIA’s “Auction for Education”

Posted March 28th, 2007 at 2:23 PM by Adam Jacobs

Section: Columns, SPOTLIGHT

chasingKIMBIA is excited to announce the Auction for Education and to formally introduce The KIMbia Foundation.

The hope is to raise awareness about the current state of education in Kenya and to offer people an opportunity to support education-related projects there. (Click here to see a video about this initiative!)

The Auction for Education
Up for bid is a custom pair of KIMbia racing flats signed by Ben Maiyo and Stephen “Baba” Kiogora. This New Balance RC205 racing flat has been customized specifically for the KIMbia athletes. On the front is the KIMbia Athletics logo and on the back is the Kenyan shield. This is the same shoe that Ben and Baba will wear during the 2007 Boston Marathon.

The auction has officially opened with a starting bid of $100. It will close at 9:00 a.m. Eastern Time on April 7th. The winning bid will go to support one of three education-related projects in Kenya (the winner’s choice).

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Alan Webb wins the mile in 3:56:70 at New Balance Games

Posted January 22nd, 2007 at 7:17 AM by Lisa Cieplechowicz

Section: News & Results, Track & Field

Alan Webb does it again! Webb, who at the 2001 New Balance Games became the first high-school athlete to run a sub-4 minute, returned to the New Balance Armory Center this past Saturday and once again emerged victorious.

Looking relaxed and strong, Webb breezed through the first 1200 meters in 2:58:70 and closed off the final 200 meters in 28 seconds flat. Taking the lead from Kenya’s Eliud Ngubi at the 1000 meter mark, he finished the race at a solid 3:56:70. Webb commented afterwards:

“It’s fun to run in this facility because everyone knows my history and I feel very welcome here.”

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