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Lead Stories: Saturday, September 6, 2008

Brooks Sports Unveils New Biodegradable Midsole in Running Shoes

Posted November 15th, 2007 at 9:45 PM by Adam Jacobs

Section: Gear & Apparel, Running Shoes, Columns, SPOTLIGHT

TheFinalSprint.com, TFS Media Network and I would like to applaud Brooks on their commitment to environmental sustainability and for the innovation, as described below, of a new biodegradable midsole in running shoes.

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Brooks Sports, Inc., a leading performance running company, today introduced from its sales meeting BioMoGo, the world’s first biodegradable midsole.

Blazing a new trail in the athletic industry by offering runners more environmentally friendly footwear, Brooks designed its new BioMoGo midsole to biodegrade 50 times faster than conventional athletic shoes.

BioMoGo midsoles include a non-toxic, natural additive that exponentially increases the rate of biodegradation by encouraging anaerobic microbes to biodegrade nutrients into reusable byproducts. While Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in an enclosed landfill, extensive tests have proven that BioMoGo can biodegrade in roughly 20 years when placed in the same environment. By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
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Brooks reaches trademark agreement with Nike

Posted June 15th, 2007 at 10:12 AM by Adam Jacobs

Section: News & Results, Gear & Apparel, Running Shoes

brooks sports running shoes Last month, TheFinalSprint.com reported that Brooks Sports, Inc. filed a lawsuit against Nike, Inc., Exeter Brands Group, LLC and Payless ShoeSource, Inc., citing significant trademark infringement and unfair competition relative to the Tailwind athletic footwear line.