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Lead Stories: Sunday, November 23, 2008

Why (Surprisingly) I’m Keen on the New Jelly Belly Sport Beans

Posted October 10th, 2006 at 10:00 AM by Adam Jacobs

Section: Nutrition, Hydration, Race Prep & Recov, Supplements, Product Reviews

After months of resistance - I finally gave in and tried the new Jelly Belly Sport Beans. I used them during training runs of varying lengths and then again last weekend during a half-marathon.

On each occasion I consumed them in lieu of my normal Powerbar PowerGels (I always use the decaffeinated ones). To be honest - I was pleasantly surprised and might be hooked.

I really found them to do a just as good, if not better, job of helping me maintain my energy. However, it is the ease of use that really sets them apart from your standard carbohydrate energy gels and what may have been the decisive element in winning me over.

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Jelly Belly Introduces Sport Beans

Posted June 1st, 2006 at 7:05 PM by Michelle Fleschler

Section: Nutrition, Supplements

Sport Beans, which were first introduced in June of 2005, provide atheletes with a burst of energy during long distance exercise. In each one-ounce serving, there is 25 grams of carbohydrates, 20% of your daily Vitamin C and E, and 120mg of electrolytes for an energy boost. Below is a quote from the Sport Bean press release

“Today’s active adults and teens are exercising harder than ever, and are looking for optimal performance at play and in competition. We’ve heard from marathon athletes for years about how they use Jelly Belly beans for the carbohydrates they need to sustain energy and finish a race, so we developed a fun carb source with additional nutrients the body needs during strenuous exercise,” said Pete Healy, vice president of marketing for Jelly Belly Candy Company.

Check out the comparison of Sport Beans to other products in the same market.

Via [Slashfood]

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