DICK’S Sporting Goods (NYSE:DKS) announced today the launch of Nike ACG, a diverse collection of active and outdoor apparel, with exclusive styles available at DICK’S Sporting Goods and www.DicksSportingGoods.com.
Nike ACG utilizes innovative, advanced technology and a unique layering system for progressive protection, maximum comfort, and improved personal performance for active lifestyles. Men’s and women’s apparel includes jackets, pants, layering tees, and accessories.
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Dick’s Sporting Goods, the largest full-line sporting goods retailer in the United States, and the BolderBOULDER, the second largest road race in the nation, have announced a 5-year agreement making Dick’s Sporting Goods the race’s title sponsor.
“We at Dick’s Sporting Goods are both proud and excited to become the title sponsor of the BolderBOULDER, which we consider to be one of the premier athletic events in the country,” said Jeffrey R. Hennion, Senior Vice President and Chief Marketing Officer of Dick’s Sporting Goods. “This sponsorship ensures that our brand message will be represented to over 50,000 race participants annually as we continue to add stores throughout the state of Colorado.”
The BolderBOULDER, the nation’s largest timed race, is held annually on Memorial Day. The race attracts over 50,000 runners, walkers and wheelchair racers, and draws the top professional runners from around the world to compete for one of the largest non-marathon prize purses in road racing.
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