TheFinalSprint.com - Track & Field, Marathons, Racing News, Training Advice, Elite Athlete Blogs, Interviews, Podcasts, Videos and More! - TheFinalSprint.com is the Premier Destination for Track & Field, Marathon, Cross Country, Olympic and Road Racing Enthusiasts.

Lead Stories: Sunday, September 7, 2008

Velocy attempts to revolutionize shoe industry; embraces Forward Gravity

Posted January 24th, 2007 at 12:00 PM by Amanda Black

Section: Gear & Apparel, Running Shoes

Traditional shoe technology focuses on the heel; a concept that has been widely accepted by manufacturers and athletes for more than 50 years. However, architect Daniel Talbott and his team at Oregon-based Velocy have decided to challenge this conventional wisdom with their innovative new line of running shoes.

After spending ten years researching human performance and identifying the factors that help propel the animal kingdoms fastest species, such as the cheetah and ostrich, Talbot invented Velocy’s patent pending “Forward Gravity” shoe technology. Velocy explains:

“Forward Gravity technology is engineered to place emphasis on the forefoot and in doing this, all weight is shifted forward and supported by your leg’s muscular ability during knee flexion. This is the human body’s natural way of absorbing shock.”

Velocy asserts that Forward Gravity will enable runners to run more efficiently and effectively. They also believe that Velocy shoes are capable of helping elite runners run times that are substantially faster than many, current world records.
Read the rest of this entry »

2 comments, add yours | Permalink