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New Balance Joins Falmouth Road Race As Sponsor
Posted April 7th, 2008 at 6:07 PM by David Monti
Section: News & Results, Road Racing
The 36th annual Falmouth Road Race, scheduled for Sunday, August 10 from Woods Hole to Falmouth, Mass., announced today that New Balance had become their official footwear and apparel sponsor. The sponsorship is part of New Balance’s new marketing campaign, “LOVE/hate. This is the New Balance,” which highlights a runner’s complex love/hate relationship with running.
“New Balance is excited to be involved in the CIGNA Falmouth Road Race, one of the most recognized road races in the country,” said New Balance’s Dan Green, through a media release. “This race is woven into the fabric of summer in New England and it celebrates the spirit of competition and personal achievement.”
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On November 19, 2008
Frans Bastiaenen said:
I think that "kilo" must be scratched. It comes out to about one kilo-calorie per kilogram...