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Lead Stories: Saturday, November 22, 2008

Adventure Xstream Race Series Set to Air on Altitude Sports Network

Posted November 9th, 2007 at 10:40 AM by Jeremy Sussman

Section: News & Results, Running & Training, Cross Training

Gravity Play Sports is excited to announce the first national television broadcast of the Adventure Xstream Race Series & Xstream Expedition Adventure Race on Saturday, November 10th at 3:30pm MST on Altitude Sports Network.

Altitude will televise the hour long broadcast of the Adventure Xstream Adventure Race Series on Saturday, Nov. 10th in addition to 13 other times throughout the fall.

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Quick is Deadly:
Nike campaign introduces
new ZOOM footwear

Posted August 7th, 2007 at 8:00 AM by Martin Kennedy

Section: News & Results, Gear & Apparel, Running Shoes, Track & Field

Today, Nike introduces the “Quick is Deadly” integrated marketing campaign for the Nike ZOOM footwear line, including print, broadcast, and digital advertising and public relations applications, while featuring LaDainian Tomlinson, Steve Nash, Asafa Powell and more.

The Nike ZOOM footwear line, bearing the tag “quick is deadly” is designed for athletes who demand a lower and more responsive cushioning system for that quick feel. Many of Nike’s quickest athletes who are currently using the Nike ZOOM footwear in their training regimen are featured in the campaign. Football player LaDainian Tomlinson, basketball player Steve Nash, runner Lauren Fleshman and Olympic sprinters Asafa Powell and Sanya Richards all appear in individual print ads developed by advertising agency Wieden+Kenned Portland.
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