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Lead Stories: Monday, December 1, 2008

Dick’s Sporting Goods
Named Title Sponsor of BolderBOULDER 10K

Posted October 22nd, 2007 at 9:45 AM by Martin Kennedy

Section: News & Results

Dick’s Sporting Goods, the largest full-line sporting goods retailer in the United States, and the BolderBOULDER, the second largest road race in the nation, have announced a 5-year agreement making Dick’s Sporting Goods the race’s title sponsor.

“We at Dick’s Sporting Goods are both proud and excited to become the title sponsor of the BolderBOULDER, which we consider to be one of the premier athletic events in the country,” said Jeffrey R. Hennion, Senior Vice President and Chief Marketing Officer of Dick’s Sporting Goods. “This sponsorship ensures that our brand message will be represented to over 50,000 race participants annually as we continue to add stores throughout the state of Colorado.”

The BolderBOULDER, the nation’s largest timed race, is held annually on Memorial Day. The race attracts over 50,000 runners, walkers and wheelchair racers, and draws the top professional runners from around the world to compete for one of the largest non-marathon prize purses in road racing.
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