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Lead Stories: Wednesday, December 3, 2008

Doug Logan Named CEO of USA Track & Field

Posted July 18th, 2008 at 9:00 AM by Adam Jacobs

Section: News & Results, Track & Field

Doug Logan USATF CEOThe USA Track & Field Board of Directors on Thursday approved top sports executive Doug Logan, the former Commissioner, President and CEO of Major League Soccer, as its next CEO. A bilingual sports and entertainment leader with a proven track record of generating long-term sponsor partnerships, television outreach and high fan attendance, Logan and MLS in 1996 were named Sports Industrialist of the Year by Sports Business Daily.

Logan led MLS during its enormously successful 1995 start-up through 1999. He orchestrated the launch of the league’s inaugural season, averaging attendances of over 17,000 per game, highlighted by two single-game attendance figures over 85,000. With an annual budget of $90 million, MLS under Logan’s leadership generated $120 million in multiple-year sponsorship commitments from Nike, AT&T, adidas, Puma, Umbro, Honda, MasterCard, PepsiCo, Anheuser-Busch and Bic.

Considered the country’s highest-ranking Hispanic-American in sports management, Logan transformed MLS television contracts from a time-buy to co-ventures, negotiating five-year broadcasting agreements with ABC, ESPN and Univision that more than doubled the number of national MLS games on the air. He also directed the expansion of the league in 1998, increasing the asset value of the league from $5 million per team to $20 million per team.
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SoundOFF: Images, Media, and the State of Our Sport

Posted June 9th, 2008 at 12:00 PM by Jesse Squire

Section: News & Results, Motivation, Success Stories, Track & Field, SoundOFF, Columns, High School

track and field meet eventThis past weekend I went the Ohio High School Track & Field Championships, a meet I’ve missed only once since I first attended as a high school sophomore in 1987. I like it for a number of reasons; the competition is fierce, the meet is well-organized, the athletes cannot hide their love of the sport, and I get to see a lot of old friends. This year’s meet wasn’t much different from all the rest–some great marks, kids having the time of their life, battles that go right to the finish line. But I took away something from this meet I’ve never experienced before.

I love to run and compete, but I’ve always thought my only talent is hard-headedness. I suppose all distance runners downplay their inherent physical abilities, but I can honestly say I don’t think I’ve ever beaten another male runner of a similar age who takes running more seriously than I do. My best high school 1600-meter time was 4:56, and that after several years of very hard work. I simply have always believed that I had few if any physical abilities, mostly because I see my body is all wrong for distance running.
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