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Lead Stories: Sunday, July 20, 2008

Brooks Sports Unveils New Biodegradable Midsole in Running Shoes

Posted November 15th, 2007 at 9:45 PM by Adam Jacobs

Section: Gear & Apparel, Running Shoes, Columns, SPOTLIGHT

TheFinalSprint.com, TFS Media Network and I would like to applaud Brooks on their commitment to environmental sustainability and for the innovation, as described below, of a new biodegradable midsole in running shoes.

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Brooks Sports, Inc., a leading performance running company, today introduced from its sales meeting BioMoGo, the world’s first biodegradable midsole.

Blazing a new trail in the athletic industry by offering runners more environmentally friendly footwear, Brooks designed its new BioMoGo midsole to biodegrade 50 times faster than conventional athletic shoes.

BioMoGo midsoles include a non-toxic, natural additive that exponentially increases the rate of biodegradation by encouraging anaerobic microbes to biodegrade nutrients into reusable byproducts. While Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in an enclosed landfill, extensive tests have proven that BioMoGo can biodegrade in roughly 20 years when placed in the same environment. By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
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UltraRunner Scott Jurek wins Hardrock 100-mile Endurance Run; Sets new course record

Posted July 20th, 2007 at 10:45 AM by Adam Jacobs

Section: News & Results, Marathons

Scott Jurek Badwater Marathon taken by Luis Escobar As Brooks Sports athlete Scott Jurek raced across the finish line of the Hardrock 100-Mile Endurance Run, he pumped his fists victoriously and leaned down to kiss the Hardrock. The first of 97 finishers, Jurek set a new course record, surpassing the previous best by 27 minutes and completing the course in a breathtaking 26 hours and eight minutes. (Note: Click here to watch a video of Scott’s finish!)

The Hardrock 100-Mile Endurance Run, which winds runners through Western Colorado’s San Juan Mountains, is considered a post-graduate run, stringently selecting its runners and forbidding the participation of novices. The 100-mile run boasts 33,000 feet of total elevation gain, with an average elevation of 11,186 feet.

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