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Lead Stories: Sunday, July 20, 2008

Nike Unveils First-of-its-Kind Performance Shoe Designed Specifically for Native Americans

Posted September 27th, 2007 at 10:00 AM by Adam Jacobs

Section: News & Results, Gear & Apparel, Running Shoes

Nike today unveiled the Nike Air Native N7, a unique athletic performance shoe designed specifically for Native Americans. The Nike Air Native N7 is the result of nearly two years of collaborative research, development and fit testing in partnership with the Native American community. This first-of-a-kind performance shoe is built on a new and unique last created to address the specific fit and width requirements for the Native American foot. The result is a true Native fitting, performance product.

The Nike Air Native N7 shoe marks another milestone in Nike’s long-standing commitment to Native American communities. Profits from the sale of the Nike Air Native N7 will support “Let Me Play” programs on Native American lands that leverage sport to promote an active and healthy lifestyle.

The Nike Air Native N7 shoe also embraces Nike’s Considered design ethos, where details in the development and design of the shoe are geared to deliver sustainable innovation and reduce waste, without compromising product performance. The Considered design ethos also honors the traditional Native American Seventh Generation philosophy, an approach that respects the impact of decisions made today on seven generations. The shoe’s design draws inspiration directly from Native American culture.
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