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Lead Stories: Tuesday, November 18, 2008

adiZero: A combination of Japanese Style and Sleek Design

Posted November 12th, 2006 at 12:00 PM by Carolyn Hershler

Section: Gear & Apparel, Running Shoes

adizero RC 2.jpgFrom trendy sushi restaurants to Nokia cell phones or even Pokemon cartoons, Japanese culture and design has, and continues to, infiltrate many aspects of American society. Adidas is continuing this trend in its creation of adiZero, their newest line of running shoes. The adizero lines spiced up the average running shoe by combining Adidas’s comfort and durability with a unique Japanese flavor.

AdiZero is largely targeting competitive distance runners with a neutral or minimal over-pronation and currently features three models. Although each model is geared towards a different running regimen and goal, the line promotes an overall theme of comfort and speed. AdiZero LT2 is a minimalist trainer sneaker, adizero CS2 is a racing sneaker and adizero RC2 racing flat is specifically geared towards very competitive runners. Read the rest of this entry »


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