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Lead Stories: Tuesday, December 2, 2008

adidas Launches Olympic Website RoadsToBeijing.com

Posted June 21st, 2008 at 10:00 AM by David Monti

Section: News & Results, Track & Field, Olympics

adidas has launched a new website focused on adidas-sponsored athletes who are likely to compete in the Olympic Games across the full spectrum of sports. The site, roadstobeijing.com, includes athlete profiles, videos, photos, blogs (still in development) and polls.

“Most of us only get to see the athletes in the competitive arena and, understandably, rarely fully appreciate what it takes to get to the top of their sport,” said Jocelyn Robiot, adidas’s head of global sports marketing through a media release. “RoadstoBeijing.com breaks new ground and offers a unique insight into that journey.”
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