adidas Launches Olympic Website RoadsToBeijing.com
Posted June 21st, 2008 at 10:00 AM by David Monti
Section: News & Results, Track & Field, Olympics
adidas has launched a new website focused on adidas-sponsored athletes who are likely to compete in the Olympic Games across the full spectrum of sports. The site, roadstobeijing.com, includes athlete profiles, videos, photos, blogs (still in development) and polls.
“Most of us only get to see the athletes in the competitive arena and, understandably, rarely fully appreciate what it takes to get to the top of their sport,” said Jocelyn Robiot, adidas’s head of global sports marketing through a media release. “RoadstoBeijing.com breaks new ground and offers a unique insight into that journey.”
In the realm of athletics, adidas is a major player so the number of athlete profiles is generous. Included on the site are such stars as Haile Gebrselassie, Jeremy Wariner, Tyson Gay, Yelena Isinbayeva, Jenn Stuczynski, Blanka Vlasic, Dayron Robles, Allyson Felix, and Augustine Choge.
The Olympic Games open in Beijing on Aug. 8.
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Tags: adidas, adidas sponsored athletes, allyson felix, Augustine Choge, Blanka Vlasic, Dayron Robles, haile gebrselassie, Jenn Stuczynski, Jeremy Wariner, jocelyn robiot, olympic games, olympic website, tyson gay, website, Yelena Isinbayeva
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