NY Times Highlights Nike Running’s Innovative Marketing Strategies
Posted October 17th, 2007 at 8:00 AM by Hariz Siddiqui
Section: News & Results, Gear & Apparel
Nike is one of the many large marketers that are taking huge chunks of money out of their budgets for traditional media and using the funds to develop new, more direct interactions with consumers — not only on the Internet, but also through in-person events.
You can read all about Nike’s programs and alternative marketing efforts, including their creative strategies to target runners, in today’s edition of the New York Times.
To view an online version of the article, please click here
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Tags: consumers, internet marketing, marketing, New York Times, nike, Nike Running, ny times, traditional media
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