Coe sees Olympic lessons
Posted September 8th, 2007 at 7:30 PM by Adam Jacobs
Section: News & Results, Track & Field, Olympics
In a video interview by Dan Sloan of Reuters, track legend and London Olympics Organizing Committee Chairman Sebastian Coe discusses the lessons to be learned from the IAAF World Championships in Osaka.
Despite the historic and dramatic races and performances at the World Championships, Coe explains that there is a lot that needs to be improved as he prepares for the London 2012 Olympics in terms of marketing, ticket sales, and media campaigns that can turn runners like Tyson Gay and Bernard Lagat into international heroes.
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Tags: beijing olympics, Bernard Lagat, dan sloan, heroes, IAAF World Championships, iaaf world championships in athetics, international heores, lessons, london olympics, London Olympics Organizing Committee, marketing, media, Osaka, reuters, Sebastian Coe, thenewsroom, tyson gay, video
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