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Nike assembles all-star cast calling for equality in women’s sports

Posted August 28th, 2007 at 10:20 AM by Martha Jones

Section: News & Results, Columns, SPOTLIGHT

Today, Nike launched its multi-platform campaign, “ATHLETE,” featuring world-class athletes Mia Hamm, Gabby Reece, Picabo Street, and Serena Williams, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities. After speaking with young female athletes across the United States, Nike found they still feel “unequal” when it comes to being respected in sports.

“I am an ATHLETE,” Mia Hamm defiantly states before streetballer Alvina Carroll closes the spot saying … “It’s not a girl thing. It’s not a boy thing. It’s a skills thing.”

It is a conversation that Nike has elevated in various ways during the past 35 years with campaigns such as “Let Me Play”, and yet, we are continually reminded that disrespect and inequality continue to permeate the sports landscape.

Read the rest of this entry at our partner site: HerActiveLife.com

University Update - Serena Williams - Nike assembles all-star cast calling for equality in women’s sports said:

[…] WWE Nike assembles all-star cast calling for equality in women’s sports » This Summary is from an article posted at The Final Sprint (TFS) | The Internet’s Premier Running, Fitness, and Nutrition Publication on Tuesday, August 28, 2007 This article’s contents are copywritten by the author of The Final Sprint (TFS) | The Internet’s Premier Running, Fitness, and Nutrition Publication. Please click "View Original Article…" below to view the article. Summary Provided by Technorati.comView Original Article at The Final Sprint (TFS) | The Internet’s Premier Running, Fitness, and Nutrition Publication » 10 Most Recent News Articles About Serena Williams […]
August 28th, 2007 at 12:17 pm